Ideas Group delivers successful launch event for new flagship bathroom brand.

On 6 May British and Irish bathroom retailers, international customers, partner-distributors and the media gathered at Brocket Hall to see the future plans of Bathroom Brands, said to be the fastest growing bathroom business in the country.

Ideas Group were commissioned by Bathroom Brands to help them realise the event at which they were to announce a £20 million investment, and unveil a total rebranding and new flagship brand – Arcade.

A demanding and evolving brief required Ideas Group to design and deliver an exclusive launch event to showcase a range of innovative bathroom products to over 250 UK retailers, distributors and international clients over 2 days at Brocket Hall, Hertfordshire.

The project involved the creation and installation of 16 individual room set displays, promoting four clear brand identities that would inspire and benefit high-end independent retailers and their customers. The design challenge was not only to create stunning looking displays, but also to achieve optimum space planning and build quality in the confines of a period country house, and ultimately uplift everything without leaving a trace!

As well as presenting Bathroom Brands as a market leader in innovation and quality, the overarching design needed to showcase their unique range of styles designed to enhance either traditional or contemporary interiors. Each set design needed to reflect the distinctive and individual styles of each range. For example the Arcade range, styled with a distinctly Belle Epoque air of pre first world war Paris, combines fascinating period detail with the latest manufacturing technology.

Bathroom Brands director Roger Cooper was overwhelmed with the success of the event commenting, “Ideas worked for us on our rebrand and effectively the relaunch of our Company. From start to finish they did a fantastic job of guiding us and helping us develop the event into a truly memorable moment in the history of our Company. I have worked in this industry for over 40 years and by working with Ideas this became the best launch event I have ever experienced.”

The project certainly required our considerable event design experience and flair, coupled with project management skills to ensure a compelling and successful result for our client. The event, and in particular the display designs, received immediate acclaim and demand from leading retailers for specific showroom displays.